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Smartly Outage History

Daily provider-status observations and published incident history for Smartly.

Operational

Smartly is operational. Verified . Official provider source.

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59% of 39 verified observed days had no reported provider issue

90-Day Trend

Jul 24Oct 21

Dashed calendar markers below identify legacy observations whose source-at-observation was not recorded.

Recorded Daily Status (Last 91 Days)

Jul 23 Today
Legacy observation Operational Degraded Partial Outage Major Outage Maintenance No Data

Incident History

October 2026
Tiktok Catalog feed uploads failing with error
minor Observed active window 238h 31m

View incident details and source

Started:

Catalogs
investigating
The issue is confirmed to be on TikTok's end and we continue to work with them to address the underlying cause.
investigating
A subset of TikTok feed uploads are still intermittently failing with the error: “No products were added because your data feed file couldn't be accessed.” We’re continuing to work with TikTok to mitigate the issue and will share another update once it’s fully resolved.
investigating
We're currently investigating reports of an issue with TikTok Catalog feed processing with the error: “No products were added because your data feed file couldn't be accessed.”. We are investigating the issue will post another update as soon as we learn more.
Reporting page failing to load
major Observed active window 4h 33m

View incident details and source

Started:

Reporting
identified
We are currently experiencing issues with our reporting service. We've identified the issue and are working to resolve it as soon as possible.
September 2026
Investigating degraded performance with Smartly reporting
minor Observed active window 1h 36m

View incident details and source

Started:

Reporting
identified
We’re currently experiencing degraded performance with Smartly reporting, causing some users to encounter export failures or internal server errors. Our team is working to restore the service to normal performance levels. Your active ads should continue to deliver as usual. In the meantime, please avoid exporting reports until further notice. We apologize for the inconvenience and will share another update as soon as the issue is resolved.
Smartly Reporting Delays Showing Updated Campaign Budgets, status and other changes
minor Observed active window 3h 47m

View incident details and source

Started:

Reporting
investigating
We are aware of an issue with Smartly reporting not reflecting changes made on Meta assets (campaigns, ad sets, and/or ads). Our developers are investigating the issue and we will provide updates as they discover more.
Investigating degraded performance with Reporting
major Observed active window 1h 55m

View incident details and source

Started:

Reporting
identified
We’re currently experiencing degraded performance issues with Reporting, causing majority of users to experience an error when accessing Reporting. Our team is currently working hard on restoring this feature to normal performance levels. All your running ads should continue to deliver. We apologize for any inconvenience and will post another update as soon as this issue is resolved.
Investigating issue with Ad Previews: Smartly sharable link
minor Observed active window 1h 5m

View incident details and source

Started:

Campaign Assets
investigating
We’re currently investigating an issue with Ad Previews: Smartly Shareable Links that is causing some users to see a blank page instead of an ad preview. All running ads should continue to deliver as expected. We apologize for any inconvenience and will post another update as soon as we learn more.

Legacy Incident Archive

26 archived records restored. These records predate source-at-observation attestation. They are shown as historical ServiceAlert records only and do not establish a provider-reported incident, resolution, duration, or current active state.

June 2026
Meta Catalog Feed Processing Delays
minor Source not attested
Last archived state: resolved
View archived record details
monitoring
We are currently experiencing degraded performance affecting Meta catalog feed processing. As a result, a subset of users may notice that catalog feed processing is taking significantly longer than usual, in some cases exceeding several hours. This delay is caused by an ongoing processing issue on Meta's side that began last night and has continued into this morning. Since the processing is managed by Meta, we are unable to cancel or restart feeds that are currently being processed. Perform...
Widespread app outage
minor Source not attested
Last archived state: resolved
View archived record details
monitoring
The issues were caused by network routing issues between data centers.
identified
We’re currently experiencing degraded performance issues with Smartly app, causing majority of users to experience issues loading parts of the app. Our team is currently working hard on restoring this feature to normal performance levels. All your running ads should continue to deliver. We apologize for any inconvenience and will post another update as soon as this issue is resolved.
Internal Error on Review Page for Snapchat
minor Source not attested
Last archived state: resolved
View archived record details
investigating
We are currently experiencing degraded performance with Snapchat Review page and publishing causing an Internal Server Error to show up. Our team is currently working on resolving this issue. All your running ads should continue to deliver. We apologize for any inconvenience and will post another update as soon as this issue is resolved
Meta served Catalog Ads display broken image placeholders (Refresh Icons) instead of actual images
minor Source not attested
Last archived state: resolved
View archived record details
investigating
This issue may be affecting only a limited number of impressions. We have confirmed that this issue is limited to the App, as the same Ad in another account functions correctly on mobile and desktop devices. To facilitate our investigation, we kindly request that you contact support to report the issue. This will enable us to gather as much relevant information as possible, such as the consumer’s Instagram account and the advertisement URL. Given the circumstances, it may be challenging to ...
investigating
We are aware of reports that some served ads on Meta are displaying broken image placeholders (refresh icons) instead of actual images. Our team is actively investigating the issue and is working with Meta to gather additional information and determine the scope and impact. We will provide further updates as soon as more details become available.
Meta related assets returns internal server error.
critical Source not attested
Last archived state: resolved
View archived record details
monitoring
We are continuing to closely monitor the situation and its impact on Meta-related services. We will provide updates as more information becomes available and will notify you once services have been fully restored.
investigating
We're aware of Facebook, Meta and Meta API related widespread outages and currently working to navigate this. During this time, Meta-related features and services may be temporarily unavailable or experience disruptions in the Smartly app. We appreciate your patience and understanding while Meta works to restore normal operations. We will continue to provide updates as more information becomes available. Thank you for your patience.
Smartly Application Service Disruption
critical Source not attested
Last archived state: resolved
View archived record details
monitoring
We have identified and resolved the issue that was impacting access to the Smartly application. Service has been restored and users should now be able to access the platform normally. Our engineering teams are continuing to monitor system performance and stability. We will provide a final update once we have confirmed the incident is fully resolved. Thank you for your patience and understanding.
investigating
We are continuing to investigate this issue.
investigating
We are aware of an issue affecting access to the Smartly application. Our team is actively investigating the cause and working to restore service as quickly as possible. We will provide further updates as they become available.
Investigating degraded performance in Reporting
minor Source not attested
Last archived state: resolved
View archived record details
monitoring
We’re currently experiencing degraded performance issues in Reporting, causing most users to experience delays in large reports . Our team is currently working hard on restoring this feature to normal performance levels. All your running ads will continue to deliver. We apologize for any inconvenience and will post another update as soon as this issue is resolved.
investigating
We’re currently investigating reports of a potential slowness in Reporting , causing most users to experience delays when fetching metric data. All your running ads should continue to deliver. We apologize for any inconvenience and will post another update as soon as we learn more.
May 2026
TikTok Ad Account Disconnection Issue: Authorization Permissions Warning
minor Source not attested
Last archived state: resolved
View archived record details
identified
Issue on Smartly where "The ad account authorizer doesn't have permission for this ad account" message is appearing for clients.
Infrastructural Service Outage in Smartly affecting Reporting features
minor Source not attested
Last archived state: resolved
View archived record details
identified
We're aware of a current issue affecting Reporting features on Smartly. We're looking to fix this as soon as possible.
Meta Workspace Publishing Stuck - Jobs Not Processing Normally
minor Source not attested
Last archived state: resolved
View archived record details
investigating
We are currently experiencing a widespread issue that is affecting the publishing and processing of our Meta Workspace campaigns.