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Smartly Outage History

Daily provider-status observations and published incident history for Smartly.

Operational

Smartly is operational. Verified . Official provider source.

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59% of 39 verified observed days had no reported provider issue

90-Day Trend

Jul 24Oct 21

Dashed calendar markers below identify legacy observations whose source-at-observation was not recorded.

Recorded Daily Status (Last 91 Days)

Jul 23 Today
Legacy observation Operational Degraded Partial Outage Major Outage Maintenance No Data

Incident History

October 2026
Tiktok Catalog feed uploads failing with error
minor Observed active window 238h 31m

View incident details and source

Started:

Catalogs
investigating
The issue is confirmed to be on TikTok's end and we continue to work with them to address the underlying cause.
investigating
A subset of TikTok feed uploads are still intermittently failing with the error: “No products were added because your data feed file couldn't be accessed.” We’re continuing to work with TikTok to mitigate the issue and will share another update once it’s fully resolved.
investigating
We're currently investigating reports of an issue with TikTok Catalog feed processing with the error: “No products were added because your data feed file couldn't be accessed.”. We are investigating the issue will post another update as soon as we learn more.
Reporting page failing to load
major Observed active window 4h 33m

View incident details and source

Started:

Reporting
identified
We are currently experiencing issues with our reporting service. We've identified the issue and are working to resolve it as soon as possible.
September 2026
Investigating degraded performance with Smartly reporting
minor Observed active window 1h 36m

View incident details and source

Started:

Reporting
identified
We’re currently experiencing degraded performance with Smartly reporting, causing some users to encounter export failures or internal server errors. Our team is working to restore the service to normal performance levels. Your active ads should continue to deliver as usual. In the meantime, please avoid exporting reports until further notice. We apologize for the inconvenience and will share another update as soon as the issue is resolved.
Smartly Reporting Delays Showing Updated Campaign Budgets, status and other changes
minor Observed active window 3h 47m

View incident details and source

Started:

Reporting
investigating
We are aware of an issue with Smartly reporting not reflecting changes made on Meta assets (campaigns, ad sets, and/or ads). Our developers are investigating the issue and we will provide updates as they discover more.
Investigating degraded performance with Reporting
major Observed active window 1h 55m

View incident details and source

Started:

Reporting
identified
We’re currently experiencing degraded performance issues with Reporting, causing majority of users to experience an error when accessing Reporting. Our team is currently working hard on restoring this feature to normal performance levels. All your running ads should continue to deliver. We apologize for any inconvenience and will post another update as soon as this issue is resolved.
Investigating issue with Ad Previews: Smartly sharable link
minor Observed active window 1h 5m

View incident details and source

Started:

Campaign Assets
investigating
We’re currently investigating an issue with Ad Previews: Smartly Shareable Links that is causing some users to see a blank page instead of an ad preview. All running ads should continue to deliver as expected. We apologize for any inconvenience and will post another update as soon as we learn more.

Legacy Incident Archive

26 archived records restored. These records predate source-at-observation attestation. They are shown as historical ServiceAlert records only and do not establish a provider-reported incident, resolution, duration, or current active state.

August 2026
TikTok API Issues Affecting Some Ad Accounts
minor Source not attested
Last archived state: resolved
View archived record details
TikTok API
monitoring
TikTok is gradually restoring data for affected ad accounts. If you still encounter "ad not found" or "no permission" errors for campaigns that functioned properly earlier, please reach out to our support team, so we can forward the information to TikTok.
investigating
We are currently investigating an issue affecting TikTok integrations for some ad accounts. Customers may encounter “ad not found” or “no permission” errors when working with certain campaigns and ads. The issue originates from TikTok’s APIs and does not affect all customers or ad accounts. Smartly is working with our partner to restore full functionality. We will provide further updates as more information becomes available.
Reporting: Investigating Ad Accounts Showing as Unauthorized
minor Source not attested
Last archived state: resolved
View archived record details
investigating
We’re currently investigating reports of an issue in Smartly Reporting where some ad accounts are incorrectly showing as unauthorized. This is affecting a subset of users. Please note that your running ads should continue to deliver as expected. We apologize for any inconvenience this may cause and will provide another update as soon as we have more information.
Support chat service outage
minor Source not attested
Last archived state: resolved
View archived record details
monitoring
Intercom is currently experiencing issues causing support messages to be delayed.
July 2026
Smartly Knowledge Base Login Issue
major Source not attested
Last archived state: resolved
View archived record details
investigating
We are aware of an issue where the Smartly Knowledge Base is currently inaccessible for users attempting to log in. Our team is actively working with our third-party provider to restore access as quickly as possible. We apologize for the inconvenience and appreciate your patience while we work toward a resolution. We will provide updates as more information becomes available.
Automation Feeds failing to load.
major Source not attested
Last archived state: resolved
View archived record details
investigating
We curently have an issue regarding Automation feeds and and are investigating this issue. We apologize for any inconveniences and will notfiy you as soon as we find a resolution.
Investigating sMeta ad publishing error: Advertising currently limited
minor Source not attested
Last archived state: resolved
View archived record details
investigating
We’re currently investigating reports of an ad publishing error: "Advertising currently limited: This ad can't run. The owner of @ should log into Instagram and then choose to use Meta Products for free or subscribe to use them without ads." We have already created a support ticket with Meta and are working with them to investigate this issue, as the error is being returned from their platform. This issue is affecting a subset of users and may prevent them from publishing ads. All curren...
Failing API calls to Meta API - Unexpected error occurred
minor Source not attested
Last archived state: resolved
View archived record details
monitoring
We are seeing Meta API services to slowly return to normal, and the majority of Smartly functionality has recovered. At this time, the remaining impact is limited to Meta Catalog Feed Processing. You might continue to experience delays while Facebook completes processing of catalog feed updates. In some cases, processing may take longer than usual before Facebook marks the latest processing attempt as successful or failed. We are continuing to monitor the situation closely and will provide ...
investigating
We are aware of reports of an issue affecting the Meta API and are currently investigating the impact. Our team is actively monitoring the situation and working to determine the scope of the issue. Customers may experience delays or errors with features that rely on the Meta API, including publishing ads from Smartly and viewing reports, among other Meta-dependent functionality. We are working closely to monitor the situation and will provide further updates as more information becomes avai...
Reporting not reflecting accurate data
minor Source not attested
Last archived state: resolved
View archived record details
monitoring
We are aware of an issue causing delays in Reporting data. As a result, Reporting may display stale data, and newly published ads may not yet appear, even though publishing has completed successfully and the advertising platforms are showing accurate information. We expect Reporting data to return to normal and accurately reflect the latest information and closely monitoring the situation. We appreciate your patience while the remaining delayed data is processed.
Error loading products in Product Catalog: Error loading items. Please try again. with error code (#100) Tried accessing nonexisting field (user_rating / priority)
minor Source not attested
Last archived state: resolved
View archived record details
monitoring
We are continuing to investigate this issue with Meta regarding the catalog fields impacting Template Editing and the viewing of catalog information in Smartly. As a temporary mitigation, we have stopped requesting the affected fields to minimize any disruption to Smartly. This workaround should not impact any currently running catalog ads. We will provide another update once our investigation with Meta is complete or if new information becomes available.
investigating
We're currently investigating reports of an issue affecting certain catalog fields, particularly user_rating and priority. A subset of users may encounter either the error "Tried accessing non-existing field" in Creative Templates or "Error loading products, please try again" when opening Catalog Product Sets. We are actively working with Meta to resolve the issue as quickly as possible. In the meantime, your running ads should continue to deliver normally. We apologize for any inconvenienc...
Feed Delay in Catalog - Over 3 hours
minor Source not attested
Last archived state: resolved
View archived record details
monitoring
We are currently experiencing degraded performance affecting Meta catalog feed processing. As a result, a subset of users may notice that catalog feed processing is taking significantly longer than usual, in some cases exceeding several hours. This delay is caused by an ongoing processing issue on Meta's side that began yesterday and has continued into today. Since the processing is managed by Meta, we are unable to cancel or restart feeds that are currently being processed. Performance is ...