Smartly Outage History
Uptime record, past incidents, and downtime history for Smartly.
Checking current status...
90-Day Trend
Monthly Uptime
| Month | Uptime | Days Tracked | Days with Issues |
|---|---|---|---|
| August 2026 | 0% | 15 | 15 |
| July 2026 | 19.4% | 31 | 25 |
| June 2026 | 56.7% | 30 | 13 |
| May 2026 | 86.7% | 15 | 2 |
Uptime is calculated from daily worst-status snapshots. A day with any non-operational status counts as a day with issues.
Daily Status (Last 91 Days)
May 17
Today
Operational
Degraded
Partial Outage
Major Outage
Maintenance
No Data
Incident History
August 2026
TikTok API Issues Affecting Some Ad Accounts
Started: Aug 13, 7:35 AM
TikTok API
monitoring
TikTok is gradually restoring data for affected ad accounts. If you still encounter "ad not found" or "no permission" errors for campaigns that functioned properly earlier, please reach out to our support team, so we can forward the information to TikTok.
Aug 14, 6:55 AM
investigating
We are currently investigating an issue affecting TikTok integrations for some ad accounts. Customers may encounter “ad not found” or “no permission” errors when working with certain campaigns and ads.
The issue originates from TikTok’s APIs and does not affect all customers or ad accounts. Smartly is working with our partner to restore full functionality.
We will provide further updates as more information becomes available.
Aug 13, 7:35 AM
Reporting: Investigating Ad Accounts Showing as Unauthorized
Started: Aug 10, 10:41 AM
investigating
We’re currently investigating reports of an issue in Smartly Reporting where some ad accounts are incorrectly showing as unauthorized. This is affecting a subset of users.
Please note that your running ads should continue to deliver as expected.
We apologize for any inconvenience this may cause and will provide another update as soon as we have more information.
Aug 10, 10:41 AM
Support chat service outage
Started: Aug 3, 2:45 PM
monitoring
Intercom is currently experiencing issues causing support messages to be delayed.
Aug 3, 2:45 PM
July 2026
Smartly Knowledge Base Login Issue
Started: Jul 30, 7:10 AM
investigating
We are aware of an issue where the Smartly Knowledge Base is currently inaccessible for users attempting to log in.
Our team is actively working with our third-party provider to restore access as quickly as possible.
We apologize for the inconvenience and appreciate your patience while we work toward a resolution. We will provide updates as more information becomes available.
Jul 30, 7:10 AM
Automation Feeds failing to load.
Started: Jul 24, 2:13 PM
investigating
We curently have an issue regarding Automation feeds and and are investigating this issue. We apologize for any inconveniences and will notfiy you as soon as we find a resolution.
Jul 24, 2:13 PM
Investigating sMeta ad publishing error: Advertising currently limited
Started: Jul 21, 7:14 AM
investigating
We’re currently investigating reports of an ad publishing error:
"Advertising currently limited: This ad can't run. The owner of @ should log into Instagram and then choose to use Meta Products for free or subscribe to use them without ads."
We have already created a support ticket with Meta and are working with them to investigate this issue, as the error is being returned from their platform.
This issue is affecting a subset of users and may prevent them from publishing ads. All curren...
Jul 21, 7:14 AM
Failing API calls to Meta API - Unexpected error occurred
Started: Jul 19, 9:20 AM
monitoring
We are seeing Meta API services to slowly return to normal, and the majority of Smartly functionality has recovered.
At this time, the remaining impact is limited to Meta Catalog Feed Processing. You might continue to experience delays while Facebook completes processing of catalog feed updates. In some cases, processing may take longer than usual before Facebook marks the latest processing attempt as successful or failed.
We are continuing to monitor the situation closely and will provide ...
Jul 19, 10:57 AM
investigating
We are aware of reports of an issue affecting the Meta API and are currently investigating the impact.
Our team is actively monitoring the situation and working to determine the scope of the issue. Customers may experience delays or errors with features that rely on the Meta API, including publishing ads from Smartly and viewing reports, among other Meta-dependent functionality.
We are working closely to monitor the situation and will provide further updates as more information becomes avai...
Jul 19, 9:20 AM
Reporting not reflecting accurate data
Started: Jul 13, 11:22 AM
monitoring
We are aware of an issue causing delays in Reporting data. As a result, Reporting may display stale data, and newly published ads may not yet appear, even though publishing has completed successfully and the advertising platforms are showing accurate information.
We expect Reporting data to return to normal and accurately reflect the latest information and closely monitoring the situation. We appreciate your patience while the remaining delayed data is processed.
Jul 13, 11:22 AM
Pausing Meta account assets sync
Started: Jul 9, 2:18 PM
Campaign Assets
Ad Accounts
monitoring
Most Meta assets syncing are now operational on Smartly. Currently, only Instagram Accounts and Posts might experience delays in showing up on our UI. Contact Smartly Support if there is a need to use any of these assets.
Jul 10, 12:31 PM
monitoring
Customers can connect or reconnect Meta ad accounts now. Meta asset syncing is still running at reduced capacity, so newly connected accounts may not fully populate immediately. New pages, posts, videos, IG accounts, and related assets may appear with a delay in Meta Workspace. Normality should be restored in the coming hours.
Jul 9, 4:34 PM
identified
To prioritize stabilising Smartly’s internal services, we are temporarily pausing Meta Accounts/Pages/Posts/Videos syncing on our systems for a short time.
This will affect the loading of some data/fields related to <b>new accounts</b>, pages, and posts in the Meta Workspace UI on Smartly, as well as Ad account reconnection. You may also experience other minor inconsistencies.
We apologise for the short disruption and will be updating you again once our systems are back up and running
Jul 9, 2:18 PM
Error loading products in Product Catalog: Error loading items. Please try again. with error code (#100) Tried accessing nonexisting field (user_rating / priority)
Started: Jul 8, 7:08 AM
monitoring
We are continuing to investigate this issue with Meta regarding the catalog fields impacting Template Editing and the viewing of catalog information in Smartly.
As a temporary mitigation, we have stopped requesting the affected fields to minimize any disruption to Smartly. This workaround should not impact any currently running catalog ads.
We will provide another update once our investigation with Meta is complete or if new information becomes available.
Jul 8, 12:16 PM
investigating
We're currently investigating reports of an issue affecting certain catalog fields, particularly user_rating and priority. A subset of users may encounter either the error "Tried accessing non-existing field" in Creative Templates or "Error loading products, please try again" when opening Catalog Product Sets.
We are actively working with Meta to resolve the issue as quickly as possible. In the meantime, your running ads should continue to deliver normally.
We apologize for any inconvenienc...
Jul 8, 7:08 AM
Feed Delay in Catalog - Over 3 hours
Started: Jul 1, 5:33 PM
monitoring
We are currently experiencing degraded performance affecting Meta catalog feed processing. As a result, a subset of users may notice that catalog feed processing is taking significantly longer than usual, in some cases exceeding several hours.
This delay is caused by an ongoing processing issue on Meta's side that began yesterday and has continued into today. Since the processing is managed by Meta, we are unable to cancel or restart feeds that are currently being processed.
Performance is ...
Jul 1, 5:33 PM
June 2026
Meta Catalog Feed Processing Delays
Started: Jun 30, 11:43 AM
monitoring
We are currently experiencing degraded performance affecting Meta catalog feed processing. As a result, a subset of users may notice that catalog feed processing is taking significantly longer than usual, in some cases exceeding several hours.
This delay is caused by an ongoing processing issue on Meta's side that began last night and has continued into this morning. Since the processing is managed by Meta, we are unable to cancel or restart feeds that are currently being processed.
Perform...
Jun 30, 11:43 AM
Widespread app outage
Started: Jun 27, 8:20 PM
monitoring
The issues were caused by network routing issues between data centers.
Jun 27, 11:02 PM
identified
We’re currently experiencing degraded performance issues with Smartly app, causing majority of users to experience issues loading parts of the app. Our team is currently working hard on restoring this feature to normal performance levels. All your running ads should continue to deliver. We apologize for any inconvenience and will post another update as soon as this issue is resolved.
Jun 27, 8:20 PM
Internal Error on Review Page for Snapchat
Started: Jun 19, 9:31 AM
investigating
We are currently experiencing degraded performance with Snapchat Review page and publishing causing an Internal Server Error to show up. Our team is currently working on resolving this issue. All your running ads should continue to deliver. We apologize for any inconvenience and will post another update as soon as this issue is resolved
Jun 19, 9:31 AM
Meta served Catalog Ads display broken image placeholders (Refresh Icons) instead of actual images
Started: Jun 17, 11:12 AM
investigating
This issue may be affecting only a limited number of impressions. We have confirmed that this issue is limited to the App, as the same Ad in another account functions correctly on mobile and desktop devices. To facilitate our investigation, we kindly request that you contact support to report the issue. This will enable us to gather as much relevant information as possible, such as the consumer’s Instagram account and the advertisement URL. Given the circumstances, it may be challenging to ...
Jun 17, 5:10 PM
investigating
We are aware of reports that some served ads on Meta are displaying broken image placeholders (refresh icons) instead of actual images.
Our team is actively investigating the issue and is working with Meta to gather additional information and determine the scope and impact. We will provide further updates as soon as more details become available.
Jun 17, 11:12 AM
Meta related assets returns internal server error.
Started: Jun 12, 1:36 PM
monitoring
We are continuing to closely monitor the situation and its impact on Meta-related services. We will provide updates as more information becomes available and will notify you once services have been fully restored.
Jun 12, 2:53 PM
investigating
We're aware of Facebook, Meta and Meta API related widespread outages and currently working to navigate this.
During this time, Meta-related features and services may be temporarily unavailable or experience disruptions in the Smartly app. We appreciate your patience and understanding while Meta works to restore normal operations.
We will continue to provide updates as more information becomes available. Thank you for your patience.
Jun 12, 2:22 PM
Smartly Application Service Disruption
Started: Jun 9, 6:20 AM
monitoring
We have identified and resolved the issue that was impacting access to the Smartly application. Service has been restored and users should now be able to access the platform normally.
Our engineering teams are continuing to monitor system performance and stability. We will provide a final update once we have confirmed the incident is fully resolved.
Thank you for your patience and understanding.
Jun 9, 8:01 AM
investigating
We are continuing to investigate this issue.
Jun 9, 6:31 AM
investigating
We are aware of an issue affecting access to the Smartly application. Our team is actively investigating the cause and working to restore service as quickly as possible.
We will provide further updates as they become available.
Jun 9, 6:30 AM
Investigating degraded performance in Reporting
Started: Jun 8, 2:13 PM
monitoring
We’re currently experiencing degraded performance issues in Reporting, causing most users to experience delays in large reports . Our team is currently working hard on restoring this feature to normal performance levels. All your running ads will continue to deliver. We apologize for any inconvenience and will post another update as soon as this issue is resolved.
Jun 8, 2:30 PM
investigating
We’re currently investigating reports of a potential slowness in Reporting , causing most users to experience delays when fetching metric data. All your running ads should continue to deliver. We apologize for any inconvenience and will post another update as soon as we learn more.
Jun 8, 2:13 PM
May 2026
TikTok Ad Account Disconnection Issue: Authorization Permissions Warning
Started: May 21, 3:10 PM
identified
Issue on Smartly where "The ad account authorizer doesn't have permission for this ad account" message is appearing for clients.
May 21, 3:10 PM
Infrastructural Service Outage in Smartly affecting Reporting features
Started: May 19, 1:46 PM
identified
We're aware of a current issue affecting Reporting features on Smartly. We're looking to fix this as soon as possible.
May 19, 1:46 PM
Meta Workspace Publishing Stuck - Jobs Not Processing Normally
Started: May 14, 7:20 AM
investigating
We are currently experiencing a widespread issue that is affecting the publishing and processing of our Meta Workspace campaigns.
May 14, 7:20 AM
Resolved the issue causing degraded performance in Meta Workspace; publishing was stuck.
Started: May 13, 12:31 PM
monitoring
We’re following up to inform you that Meta Workspace is now running normally.
As always, thank you for being a Smartly.io customer. If you have any questions, please don’t hesitate to reach out to your Customer Success Manager or Smartly.io Support if the issue persists after about an hour.
May 13, 2:37 PM
investigating
We’re currently investigating reports of potential slowness with Meta Workspace, which is causing some users to be unable to publish campaigns due to delays in completing the process.
All your running ads should continue to deliver as expected. We apologize for any inconvenience and will share another update as soon as we have more information.
May 13, 12:31 PM
Meta Catalog - Processing degraded due to load on services
Started: May 10, 11:21 AM
monitoring
We've identified several Meta Catalogs on Smartly experiencing degraded processing from 08/05/2026 22:30. Multiple recovery actions have been taken since and we're now observing recovery.
May 10, 11:21 AM
Ads failing to publish with Creative should not include standard enhancements error
Started: May 7, 1:27 PM
investigating
We are currently investigating an issue affecting the creation and editing of ads in Meta, where the error message “Creative should not include standard enhancements” is being returned.
Our team is working directly with Meta to identify the root cause. In the meantime, all active ads are expected to continue delivering normally.
We apologize for any inconvenience this may cause and will share an update as soon as more information becomes available.
May 7, 1:27 PM
April 2026
Investigating an issue with ad previews and publihsing error: “Error Uploading Video Thumbnail,” which is affecting the Meta Workspace ad preview and publishing processes.
Started: Apr 23, 8:52 AM
investigating
We are currently investigating reports of a potential issue with ad previews and ad publishing, which is causing a subset of users to experience errors when previewing and publishing ads. We are contacting Meta and investigating the issue at the same time. All active ads should continue to deliver as expected. We apologize for any inconvenience and will provide another update as soon as we have more information.
Apr 23, 8:57 AM
investigating
We are currently investigating reports of a potential issue with ad previews and ad publishing, which is causing a subset of users to experience errors when previewing and publishing ads.
We are contacting Meta and investigating the issue at the same time. All active ads should continue to deliver as expected.
We apologize for any inconvenience and will provide another update as soon as we have more information.
Apr 23, 8:52 AM
Issue affecting Snapchat Review page
Started: Apr 7, 7:46 PM
monitoring
We are monitoring the issues with the Snapchat Review page. Our team is actively working to restore normal performance levels. While all running ads should continue to deliver, Snapchat publishing may remain intermittent. We apologize for any inconvenience and will provide another update as soon as the issue is resolved.
Apr 7, 8:24 PM
identified
We’re currently experiencing degraded performance issues with Snapchat Review page, causing a majority of users to experience an Internal Error when accessing Review . Our team is currently working hard on restoring this feature to normal performance levels. All your running ads should continue to deliver, however your Snapchat publishing may be intermittent. We apologize for any inconvenience and will post another update as soon as this issue is resolved.
Apr 7, 7:57 PM
investigating
We’re currently investigating reports of an issue affecting Snapchat Review page , causing a majority of users to experience an error. All your running ads should continue to deliver. We apologize for any inconvenience and will post another update as soon as we learn more.
Apr 7, 7:46 PM
Multiplatform Review Page Not Loading
Started: Apr 1, 2:14 PM
monitoring
Most platforms have since recovered except for Pinterest Workspace Review. We'll update once that has also recovered.
Apr 1, 3:14 PM
identified
We're currently aware and in the middle of fixing an issue affecting Workspaces Multiplatform Review Page from loading.
Apr 1, 2:14 PM