X Ads - Missing data since 26 March
Incident Lifecycle
Incident Timeline
Identified
After discussion with X, the discrepancies are due to a major overhaul of the X adstack between the period of 3.14 through 3.31.
Still investigating when and if the reporting will be back to normal
Still investigating when and if the reporting will be back to normal
Apr 7, 2026 at 5:55 PM UTC
Investigating
We have made progress in our investigation into the data issues affecting X Ads sources.
We have identified two separate issues contributing to the disruption, both not only limited to Funnel but confirmed across the broader X Ads API ecosystem:
Intermittent errors when retrieving campaign data. This caused some downloads to fail entirely. Based on our monitoring, this issue has largely subsided.
Incomplete or missing metrics for certain ad configurations, some X Ads sources are returning ...
We have identified two separate issues contributing to the disruption, both not only limited to Funnel but confirmed across the broader X Ads API ecosystem:
Intermittent errors when retrieving campaign data. This caused some downloads to fail entirely. Based on our monitoring, this issue has largely subsided.
Incomplete or missing metrics for certain ad configurations, some X Ads sources are returning ...
Apr 3, 2026 at 3:02 PM UTC
Investigating
We're aware of an issue where some customers are not seeing data after 2026-03-26 for their X Ads sources. We're currently investigating the cause.
Apr 1, 2026 at 9:41 AM UTC
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