When AWS Goes Down, You Need a Plan

AWS powers roughly a third of the cloud infrastructure market. When it has an outage — and it does, every year — the ripple effects hit thousands of businesses simultaneously. The difference between a minor inconvenience and a full-blown crisis comes down to preparation.

Here's your practical playbook for the next AWS outage.

Step 1: Confirm It's Actually AWS

Before you blame AWS, verify the issue:

  • Check the AWS Status Page: health.aws.amazon.com (but know it's often slow to update)
  • Check ServiceAlert.ai: We monitor AWS and dozens of services that depend on it — view AWS status
  • Check your specific region: AWS outages are usually regional, not global
  • Test from outside your network: Use a VPN or external monitoring to rule out local issues
  • Important: The AWS status page has historically been slow to acknowledge issues. Social media (Twitter/X, Reddit) often surfaces reports 15-30 minutes before the official status page updates.

    Step 2: Identify What's Affected

    AWS has over 200 services. An outage rarely affects all of them. Quickly determine:

    • Which AWS services are impacted? (EC2, S3, RDS, Lambda, CloudFront, etc.)
    • Which region? (us-east-1 is the most common source of major incidents)
    • Which of YOUR services depend on the affected AWS services?

    This is where dependency mapping pays off. If you haven't documented your AWS dependencies, start now — you'll thank yourself during the next incident.

    Step 3: Communicate Proactively

    Don't wait for customers to complain. Get ahead of it:

    • Internal: Alert your engineering, support, and leadership teams via your backup communication channel
    • External: Update your own status page within 15 minutes
    • Support team: Prepare templated responses for incoming tickets

    Sample Status Page Update

    "We're aware of an issue affecting [specific functionality]. This is related to an ongoing AWS incident in [region]. We're actively monitoring the situation and will provide updates every 30 minutes. Our team is evaluating mitigation options."

    Step 4: Mitigate Where Possible

    Depending on your architecture, you may have options:

    • Multi-region: Fail over to an unaffected region
    • Multi-cloud: Route traffic to your Azure/GCP backup
    • CDN: If CloudFront is down, switch DNS to Cloudflare or Fastly
    • Static fallback: Serve a static version of critical pages
    • Queue and retry: For non-real-time operations, queue requests for processing after recovery

    Step 5: Monitor for Recovery

    AWS outages can resolve in stages:

  • Set up ServiceAlert.ai recovery alerts to get notified the moment services come back
  • Don't rush to declare "all clear" — services often flap between degraded and operational
  • Verify YOUR services are working, not just AWS — cached errors, connection pool issues, and stale DNS can persist after AWS recovers
  • Step 6: Post-Incident Review

    After the dust settles:

  • Timeline: Document when you detected the issue, what you did, and when you recovered
  • Impact: Quantify the business impact (revenue, users affected, SLA breach)
  • Gaps: What could you have detected faster? What mitigation was missing?
  • Action items: What will you build or change before the next outage?
  • Building Long-Term Resilience

    • Automate monitoring: Use ServiceAlert.ai to track all your cloud dependencies, not just AWS
    • Design for failure: Assume any AWS service can go down at any time
    • Test regularly: Run chaos engineering exercises or game days
    • Multi-region at minimum: Never run production in a single AZ or region
    • Cache aggressively: CDN and application-level caching can keep you running during upstream issues

    The Reality Check

    AWS has excellent overall uptime — typically 99.99%+ for most services. But with millions of customers, even brief outages make headlines. The question isn't whether AWS will have another outage, but whether you'll be ready when it happens.

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